Life, by Okinawa.
In our pursuit of preconceived ideas on beauty, wellbeing and connection, we often lose the meaning of what it means to live in the moment.
We created “Life, by Okinawa”, an immersive digital journey that explores the experiences of three groups of travelers from around the world as they enjoy the islands and discover what life in Okinawa looks and feels like.
As we follow their adventure, we see how travelers’ view of the world evolves through the life-changing experience that is Okinawa’s unique culture.
HOME PAGE DESIGN
SENIOR DESIGNER CHRISTINA ADRIANI
Designing for Okinawa
Drawing on the research, collaboratively with the client we created a set of design principles. These principles ensured we had a collective goal and vision for the product; ensuring ongoing alignment.