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I’m a strategic thinker with a hint of artistic flair who loves to create simple and intuitive experiences for people.  I believe in the power of human-centred design and collaborative problem solving.

In my 10+ years of design and creative experience, I have had the pleasure of working with many different brands from ANZ, Adairs, Jetstar, RMIT, Holden and Wesley College, creating amazing web experiences with great people along the way.

As the Experience Director at Springload I lead multiple clients and manage a team of designers working in our beautiful office in Wellington. 

Working closely with the project team, I am responsible for the initial phases of the project. To do this I conduct various activities to set the direction including; research across multiple methodologies, workshop facilitation with clients (lots of post it notes!), customer journey mapping, sketch prototyping, setting product vision & design principles, concept design development, system design and pattern library foundations.  

I love working alongside our clients, taking them on the journey, while ensuring the team feel at ease with a strong sense of direction.   

In my spare time, I'm a pianist, performance artist and an occasional part-time lecturer in Interior Architecture and Spatial Design. 

 

 

Work Experience

April 2018 - Present

Jun 2016 - April 2018

Oct 2013 - Jun 2016

Mar 2015 - Jun 2015

Aug 2013 - Oct 2013

Feb 2013 - Aug 2013

Oct 2011 - Dec 2012

Jun 2010 - Oct 2011

Jun 2007 - Feb 2009

Experience Director at Springload

Associate Design Director at Isobar

Senior Designer at Isobar

Interior Design Tutor at Monash

Lead Designer at Black Magic 

Freelance Digital Designer at IE Agency

Lead Designer at School for Startups 

Designer at University of the Arts London

Designer at 3months.com

 

What people say about me

Wesley was in a state and needed pulling together into something awesome. She has just OWNED IT. Brought everyone together, knows exactly what to do, totally leading the project, and has made everyone feel excited and positive again. Her enthusiasm is infectious. She is an absolute legend and such an asset to Isobar!! I love working with Lauren! 

Davina Gifford, Experience Designer, Isobar


Lauren has been amazing on Foxtel. I've never seen a designer own a meeting room, develop business and dazzle a client like Lauren does. Please can we keep her in Sydney?!

Eliane Loke, Account Manager, Isobar


Lauren is one of the best creative leads I ever worked with! She is very professional and never compromises on quality. Lauren has amazing ability to understand and design complex large systems while still taking care of the smallest detail. She always strives to build meaningful relationships with the team as well as the client. Lauren is a natural born leader and I am very glad I had an opportunity to work with her!

Olga Sa, Senior Project Manager, Isobar
 


Get in touch!

Connect with me on LinkedIn

lauren.skogstad@gmail.com